Insights
Practitioner Notes on Enterprise Technology, Marketing and Events
How commercial programs actually get designed, measured and delivered. Written by the team that builds them.
Pipeline Math: How to Size a Marketing Program Against a Revenue Target
To size a marketing program against a revenue target, work backward from the number: divide the target by average deal size to get required wins, […]
Read the article →How to Measure Event ROI: Designing Events That Return Their Investment
Event ROI is measured by defining a commercial objective before the creative brief, instrumenting the event to capture attendee behaviour, and connecting that data to […]
Read the article →Why Dealer Portals Fail, and What Adoption Actually Takes
Most dealer portals fail because they are built around the manufacturer's internal processes, not the dealer's daily routine, and because they launch without the ERP […]
Read the article →Why Field Forces Do Not Use the SFA System, and How to Fix Adoption
Field forces avoid the SFA system because it takes effort and gives nothing back: it is built to report activity upward, not to help a […]
Read the article →What Does MLR-Compliant Marketing Actually Require?
MLR-compliant marketing requires that every promotional claim is substantiated by an approved reference, every asset carries the correct safety and prescribing information, and every version […]
Read the article →Start the Conversation
Bring the Problem, Not the Brief
Every engagement starts with a structured conversation about the commercial outcome you need to produce.