DAM APPROACH
Every AI engagement is framed as a business case first: baseline, projected return, and the conditions under which the project stops.
DAM starts by measuring the process as it runs today, in cost, cycle time, error rate, or conversion, because an improvement claim without a baseline is a demonstration, not a result. Use cases are then ranked, and the portfolio deliberately favours unglamorous, high-volume workflows such as document processing, customer response drafting, and forecasting support, where the return is measurable within a quarter. The build-versus-buy question is answered per use case, and DAM will recommend a commercial product over custom development whenever the economics say so. Deployment is designed around the operators: review steps where the cost of error is high, automation where it is low, and clear accountability for every AI-assisted decision. Programmes report in business language, meaning hours returned, cost per transaction, and revenue effect, and any use case that cannot beat its baseline within the agreed window is stopped rather than defended.
01
Baseline Measurement
Measure the process as it runs today, in cost, cycle time, error rate, or conversion, because an improvement claim without a baseline is a demonstration, not a result.
02
Use-Case Ranking and Business Case
Rank candidate use cases on measurable value, data availability, and deployment risk, favouring high-volume workflows where return is measurable within a quarter. Each gets a projected return and a kill criterion.
03
Build-Versus-Buy Decision
Answer the build-versus-buy question per use case on total cost of ownership, recommending a commercial product over custom development whenever the economics say so.
04
Operator-Centred Deployment
Deploy around the operators, with review steps where error cost is high and automation where it is low, reporting in business language and stopping any use case that cannot beat its baseline.